How to turn fans’ passion into actionable insights and revenue

from FOOTBALL BUSINESS Podcast by FBIN · host Marco Hjorth, Pedro Varejão Lopes, Quang T. Pham

In this episode, we discussed “Fan Engagement” with Marco Hjorth, Head of Customer Success at Crowdmanager, and Pedro Varejão Lopes, Digital Marketing Manager at Liga Portugal. We covered everything from defining different levels of fan engagement to emphasizing the importance of data. We also delved into the key factors that contribute to a successful digital activation campaign, using the Liga Portugal and Bwin case study as a prime example.

Episode metadata supplied by the publisher feed · Published Mar 28, 2023

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How to turn fans’ passion into actionable insights and revenue

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