How to Turn Free Advice Into Profits

How to Turn Free Advice Into ProfitsIn this episode of the Business Lunch Podcast, hosts Roland Frasier and Ryan Deiss break down how to turn free advice into paid, value-driven engagements. They go through the challenges and strategies of turning consultations into profitable partnerships. Whether you're a seasoned consultant or just starting out, this episode will teach you how to make your advice count for both you and your clients.Highlights"If you're going to offer something for free, you need to have a plan for how it turns into a paid engagement. And that needs to be clear to all involved from the beginning.""People want certainty. If there is a program in place, then people are more inclined to accept the program as it's presented.""Professionals take the time to build a plan, and professionals go first... Be able to say, 'Yep, here's how that works.' Because that's going to engender confidence."Timestamps00:45 - Introduction to Transforming Free Advice02:30 - The Pitfalls of Free Consultations04:15 - A Real-World Dilemma06:50 - The Importance of Establishing Value08:20 - Structured Engagement Strategies10:35 - The Psychology of “Free”13:00 - The Power of Saying No15:25 - The Game Plan17:40 - From Free to Fee19:55 - Conclusion and Takeaways

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This episode is 23 minutes long.

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This episode was published on March 1, 2024.

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