How to Turn Inbound Leads into Enterprise Deals | Michael Conrad (Enterprise AE at n8n)

In this episode, I sit down with Michael Conrad, Senior Account Executive at n8n, to break down how enterprise AEs multi-thread deals, pull executive buyers in early, and keep momentum without annoying their champion.Michael walks through the exact assets he built in his first 30 days to drive pipeline: a “land bigger” talk track to increase ASP, LinkedIn org-charting lists to multi-thread with intent, and a follow-up email framework that keeps customers accountable. We also dig into n8n’s inbound-led motion, what they call warm-bound, and how to handle common objections when you are selling a newer platform.TOPICS WE COVERThe 3 assets Michael built in his first 30 days that drove pipeline and closesThe “land bigger” talk track and how to steer deals away from small pilots and increase ASPLinkedIn org-charting and how to identify the right personas and multi-thread with intentThe exact move after Call 1 to create 2 to 3 new threads without burning your championWhy the executive buyer should be your first persona, even in inbound-led motionsWarm-bound and why it works for accounts that already have contextThe hardest objections, including technical clarity and budget, and how Michael handles themRapid-fire tips for enterprise sellers: be bold in discovery and uncover your champion’s personal winABOUT THE GUESTMichael Conrad is a Senior Account Executive at n8n. He sells into mid-market and enterprise accounts and focuses on executive-level deal process, multi-threading strategy, and follow-up systems that drive larger outcomes.Connect with me: https://www.linkedin.com/in/carter-armendarez/ Subscribe to the newsletter: https://www.techsaleswithcarter.com/newsletter/ Learn more about n8n: https://n8n.io/