How to Turn Launch Hype Into Sustainable Growth

Why do so many product launches crash and burn, even when demand is through the roof? In this episode, we’re breaking down the real difference between hype and long-term growth with Michael Dodsworth, founder and CEO of Fanfare.Michael has helped some of the biggest names in ticketing, retail, and e-commerce turn chaotic drops into scalable growth systems. From Taylor Swift ticketing meltdowns to sneaker bots and $200 cookies, he shares what it actually takes to pull off a high-demand launch without crashing your site or frustrating your best customers.We cover:Why so many brands waste valuable drop dataHow to turn failed purchases into loyal customersThe psychology behind scarcity, exclusivity, and fandomWhat smaller brands can learn from Liquid Death, Cronuts, and Dr. SquatchHow to test demand before you over-investWhat Fanfare is doing to democratize drop commerce for creators and startupsIf you're a founder, marketer, or creator thinking about using launches to grow your audience, this episode is your blueprint.🎧 Learn more about Fanfare: fanfare.io 📩 Get weekly growth insights: growthdepartment.comGrowth Department slows the conversation down so founders and business leaders can go further, faster.If this episode helped you think differently, follow the show and share it with someone building alongside you.