How to Turn Social Media Followers into Clients with Lorien Stoetzel

Send us Fan MailSocial media tips for mortgage brokers in Australia are everywhere — but most of them stop at follower counts and post frequency without explaining what actually converts. In this episode of The LVR Podcast, Ruan Burger and Marissa Schulze are joined by Lorien Stoetzel from Digital Excellence to break down the three strategies that make the real difference.The first and most important of the social media tips for mortgage brokers in Australia: video. People aren't scrolling to read, they're watching to connect — and short form video under 90 seconds is where the attention is right now. Consistency matters enormously; an account that posts once every few months has essentially reset its algorithm standing and will need to rebuild from scratch. Live video is the exception — 15 to 20 minute live sessions are perfectly fine and serve a different purpose.The second strategy: high-converting landing pages. A generic homepage isn't enough. If you're running content or ads targeting first home buyers, your social media tips for mortgage brokers in Australia need to include directing that traffic to a landing page built specifically for that audience — with video on it, and a clear value exchange to capture their details.The third piece is email marketing, which Lorien says is still one of the most underused tools in the kit. A fortnightly email packed with genuinely useful content keeps you front of mind for the 95 to 97% of your audience who aren't in an active buying phase right now — but will be.Lorien also tackles platform overwhelm head-on: start with Instagram and auto-share to Facebook for two platforms in one. Add TikTok only if you have the time and personality for it. LinkedIn is worth maintaining for professional networking.Thank You To Our Hosts: Ruan Burger and Marissa SchulzeMore From Marissa and her company, Rise High Financial Solutions:Marissa Schulze Linkedin Marissa Schulze Instagram Marissa Schulze Facebook Rise High Financial SolutionsMore From Ruan and his company, Success and Broker:Ruan Burger Linkedin Ruan Burger Instagram Ruan Burger Facebook Success and Broker