How to turn Social Media followers into paying customers : Maddie Borge, Founder of Pastael

In this week's episode of Business Class, Vicky Owens sits down with Maddie Borge, founder of Pastael, the travel accessories brand that's redefining the way we travel.What started as a simple idea to solve a common travel problem has grown into a thriving e-commerce business, with Maddie building a loyal community through social media, smart branding and a relentless focus on creating products people genuinely love.In this episode, Maddie shares the reality of launching a product-based business, building a brand from scratch and turning an idea into a fast-growing company.Together, Vicky and Maddie discuss:How Maddy founded PastaelTurning an everyday problem into a successful businessBuilding a product-based brand from scratchGrowing an e-commerce business through social mediaProduct development and bringing ideas to lifeThe power of branding and customer experienceManufacturing, logistics and scaling a businessLessons from entrepreneurship and startup lifeOvercoming challenges as a founderCreating a loyal community around your brandThe realities of running an online businessAdvice for aspiring entrepreneursWhether you're launching a product, building an e-commerce business or dreaming of becoming a founder, this episode is packed with honest insights and practical advice from someone who's built a brand with purpose.🎉 This episode is sponsored by PlannerlyPlannerly is the all-in-one creator toolkit designed to help you plan content, schedule posts, manage your social media workflow and grow your business.👉 Use code VICKY10 for 10% off your Plannerly plan.Subscribe to Business Class with Vicky Owens for weekly conversations with founders, creators and business leaders sharing the lessons behind their success.Send us Fan MailProduced by TAEPodcast www.taepodcast.co.uk