How to Turn Social Media Into Real Estate Clients feat. Mariah Kooyman

Most realtors are posting content… but not getting clients.So what’s missing?In this episode of Educating Homebuyers, we break down how social media actually turns into real estate business. From listing videos to local content, personal branding, and consistency, this conversation dives into what works, what doesn’t, and how to stand out in a crowded market.We also talk about how strong marketing can directly lead to accepted offers, why local content is outperforming traditional real estate posts, and how today’s buyers are finding agents in completely different ways than even a few years ago.If you’re a realtor, business owner, or someone trying to grow through social media, this episode will give you a real blueprint.Chapters:00:00 Intro00:33 Meet today’s guest01:35 Growing up around real estate02:56 How she got into the business04:05 Using marketing and broadcasting in real estate04:59 Best social media platforms for realtors05:39 Why local content is outperforming everything else06:19 How community content creates real clients08:08 Working with a family real estate team09:48 What the Des Moines market looks like right now12:08 Why buyers move when they are ready12:24 Why preapproval matters before house hunting14:31 Local lender vs online lender16:25 The marketing strategy that sold a $2M property fast17:41 How targeted ads actually work18:15 How realtors are using AI today19:14 How AI is changing how people find agents21:17 Where to follow and connect