How to Turn the Knowledge of Your SMEs into Exceptional Content

 Our content specialist, Jamie Tokarz is the master of creating exceptional content out of your Service Matter Experts. With more than 16 years' experience, she shares how she does it. She is a star writer that produces amazing content and all her clients love her and love working with her...we were thrilled to have our very own Jamie Tokarz on the podcast this week! Jamie is a Content Strategist and has helped TREW clients produce exceptional content using their own Service Matter Experts (SMEs) for more than eight years. We invited Jamie to teach us how to get the most out of SMEs' very valuable time by hosting efficient sourcing sessions and how to take what we gathered from those sessions and turn it into content that converts.Jamie shares:How to prep for SME sourcing sessionsHow to set expectations for SMEs who aren't in marketingHow to us AI tools to prepare and supplement SME knowledgeHow to create an efficient review processResourcesConnect with Jamie on LinkedInTREW's Content Marketing ServicesAI Tools Mentioned:Google's Bardperplexity.aiConnect with TREW Marketing Learn About TREW Marketing Order the book! Content Marketing, EngineeredConnect with WendyTREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.