How to Turn Your Exec Team Into Your Loudest Launch Voice on LinkedIn w/Devin Reed

Most product launches have a brand awareness problem hiding underneath a content problem. You've got something worth talking about — but nobody's listening because you haven't built the audience yet. Devin has spent his career solving exactly that, one executive LinkedIn post at a time.Devin is a content strategist and executive ghostwriter who's worked with leadership teams at Gong, Clari, and beyond. In this episode he breaks down how to get your executive posting in support of a product launch — even if they've never posted before — what to ask before you write a single word, how to survive getting your draft shredded, and why a product launch is actually the perfect moment to start building executive presence.In this episode:Why a product launch is the perfect jumping-off point for an exec's first LinkedIn postThe three things to nail before you write a single word of launch contentHow to ghostwrite for an exec, survive the redline, and still ship something greatHow to maintain your edge on the basketball court... even as father time catches up with youResources from this EpisodeConnect with Devin on LinkedInGet on the list for Devin's weekly newsletterGrab Devin's LinkedIn Growth GuideAnd a special shout out to this season's sponsor, PMM Camp -  where product marketers build leadership range so they can move beyond execution to influence decisions, shape strategy, and build a trusted team.