EPISODE · May 14, 2026 · 43 MIN
How to Turn your Hydrafacial Customers into Repeat Guests with Nicole Shaver
from Behind the Needle · host Mike LeMieux
Hydrafacial is one of the most recognized treatment names in aesthetics, but are practices actually getting the most out of the device? Nicole Shaver, Senior Sales Director for Florida, Puerto Rico, and the Caribbean, has spent over eight years helping practices answer that question. In this episode, we dig into the business side of Hydrafacial, from building memberships and training staff to the small experience details that turn a first-time patient into a loyal one.In this episode:Why a patient's decision to rebook often happens before they're even in the treatment roomThe "lipstick effect" and why Hydrafacial holds up even in a tough economySmall experience upgrades like sparkling water and a clutter-free room that change perceived valueThe "baton handoff": how to connect your provider's clinical recommendations to front desk salesConsultative selling: solving skin concerns instead of just delivering a serviceHow partnering with other local businesses can drive new patient volumeWhy your lowest-ticket patient might become your highest lifetime value clientResources + LinksWork with Mike, learn more about social media and ads for your MedSpa: https://medspamediagroup.com/Learn more about Hydrafacial: https://www.hydrafacial.com/pages/connect-with-salesFollowMike LeMieux: https://www.instagram.com/mikelemieux/MedSpa Media: https://www.instagram.com/medspa_media/Nicole Shaver: https://www.instagram.com/hydrafacial_baytobay/Hydrafacial: https://www.instagram.com/hydrafacial/?hl=en
What this episode covers
Hydrafacial is one of the most recognized treatment names in aesthetics, but are practices actually getting the most out of the device? Nicole Shaver, Senior Sales Director for Florida, Puerto Rico, and the Caribbean, has spent over eight years helping practices answer that question. In this episode, we dig into the business side of Hydrafacial, from building memberships and training staff to the small experience details that turn a first-time patient into a loyal one. In this episode: Why ...
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How to Turn your Hydrafacial Customers into Repeat Guests with Nicole Shaver
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