EPISODE · Feb 23, 2026 · 42 MIN
How to Turn Your Offers Into a Simple, Logical Sales Funnel
from Big Bad Marketing Podcast · host Big Bad Marketing
You have a clear offer (and YAY!), you’re finally ready to sell it. But asking someone to pay you thousands of dollars the first time they hear about you? That feels like a big leap.In this episode, we’re breaking down how to turn your offers into a simple, logical sales funnel that takes someone from “just found you” to “yes, I’m in.” No 97-step nonsense. Just a service-based funnel that respects how real humans actually buy.In this episode, we cover:What a sales funnel really is and why your business needs one (We go into way more detail in these two episodes about what a sales funnel is and how to build one)Why people rarely buy the first time they hear about youHow to define your core offer before building anything elseThe commitment ladder that builds trust without pressureHow to create a value-heavy warm-up layerWhat most service businesses forget after the sale👉 Sign up for the Big Bad Marketing newsletter at https://www.bigbadmarketing.com/newsletter
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How to Turn Your Offers Into a Simple, Logical Sales Funnel
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