How to Turn Your Privacy Policy Into a Trust Builder #564

from Add To Cart: Australia’s eCommerce Show · host Nathan Bush

Privacy policies might be the most ignored part of an ecommerce site, but they’re also one of the most important. In today's playbook, Marianne Marchesi, founder of Legalite, is turning the traditional approach on its head: “Don’t even bother with T&Cs and privacy policies if you’re not going to do the work in the background to make sure that you’re actually practicing what you preach.”In today’s PlaybookHow to write a privacy policy that reflects your real data practicesThe simple audit every ecommerce brand should run before updating policiesWhy “cleaning out your data” could save your businessHow to get clear, explicit consent from customers before privacy laws changeWhat Legalite, Civic Data and IAB Australia all agree builds true trustConnect with MarianneExplore LegaliteEpisode #119 with Civic DataEpisode #444 with IAB AustraliaSubscribe to the Add To Cart newsletter SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community

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This episode was published on October 16, 2025.

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