How to Turn Your Revenue Goals into a Marketing Plan

Send us Fan MailPlan the work, work the plan, as they say. Last week, Caleb and Brandon shared our process for planning the work with Five Questions to Guide Your Strategic Plan. Today, they will show you how to work that plan by taking action on your revenue goals. - What must you spend to reach the revenue you'd like to see next year?- What is working best right now for our fastest-growing companies?- How do you really calculate the ROI of your marketing budget? Get these answers and equip yourself to make the best decisions possible for the year ahead!P.S. - This one is lengthy, but we simply couldn't teach all of this any other way. In case you're crunched for time, here are some episode highlights for you! 00:00 Intro 01:36 Overview 03:10 The Cost of New Customer Acquisition 17:26 Calculating the Headwinds of Your Industry 22:53 The Headwinds of Digital Media 26:31 Do You Have a Reasonable Plan? 27:06 Why Doubling Your Marketing Budget ≠ Doubling Your Revenue 29:16 Your Market Share is Your Throttle  35:34 Your Customer's Buying Cycle Matters  36:55 How to Allocate Your 2024 Marketing Budget 44:10 Leveraging Relevance & Repetition 48:04 Example Companies 50:50 Want Us to Do Your Marketing Plan?Previous Maven Mondays on Marketing Budget AllocationShould You Move Your TV Budget to YouTube?https://www.youtube.com/watch?v=--FxA5zi_Hs&t=336sHost: Brandon WelchCo-Hosts: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyOur Website: https://frankandmaven.com/Buy Our Book: https://www.amazon.com/Maven-Marketer-Advertising-Legendary-Business/dp/1735846708Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a