How to Turn YouTube Into a Lead Gen Machine for Your Real Estate Business w/ Scott Steele

In real estate, there are different ways to get leads and deals, but one of the best ones is often ignored by agents - YouTube.  We've seen the rise of agents who get a steady stream of clients by posting videos on YouTube, and that's not going away anytime soon.  YouTube isn't just the second biggest search engine, it's also the biggest streaming platform in the world. As an agent, some of your clients are watching YouTube videos, and you can easily capture some of that traffic to close hundreds of deals.  They say no lead is better than a referral, but the truth is: a YouTube lead beats even the warmest referral. People will be clamoring to work with you, and they'll even treat you like a local celebrity!  And the best part? If you do it well, and build a bit of a following, you can actually get paid to prospect, and turn one platform into multiple streams of income. What kind of content appeals to potential buyers and sellers? What mistakes do agents make on the platform?  In this episode, we're joined by Utah real estate agent and YouTube creator, Scott Steele. He shares how he built a successful real estate YouTube channel, and how to create content that brings in leads.  1000 YouTube subscribers are worth more to any real estate business owner than 100,000 followers on Instagram. -Scott Steele   Three Things You'll Learn In This Episode  Just start and don't stop  Real estate agents often give up on a lead gen method before they get results. How much time should we put into a lead source? How do we keep going when it gets hard? The fastest path to YouTube views  Most real estate agents treat YouTube videos like a commercial - they focus on marketing and branding themselves. How does this approach work against the algorithm? Get paid to prospect  Many business owners are focused on growing a huge Instagram following. Why is it a lot better to focus on growing a YouTube following?  Guest Bio Scott Steele is a real estate agent and YouTube creator. As a licensed Real Estate Agent in Utah, Scott provides strategic marketing and transaction management services to all his clients. His business is built on: Dedication, Communication, Integrity and Service while embodying the ability to cater and adapt to each individual client's real estate needs. As a YouTube creator, Scott helps people discover All Things Utah Including Utah Real Estate. To get in touch with Scott, send an Instagram DM to @scottdsteele.    About Your Hosts Your co-hosts are Brandon Roberts, founder of Signature Real Estate Group, and Chris Bishop, General Manager. Signature Real Estate Group was founded in 2013 and has grown to 600+ agents in multiple states. Collectively Brandon and Chris have trained and coached real estate brokers and agents all over the country, including helping agents become multi-million dollar producers in their first year. Signature has become known for its family atmosphere even as it grew and expanded from Las Vegas into multiple offices in Nevada, Utah and beyond.   For communication and direct contact with our brokers, without all the noise of email and social media, jump on the Signature app, our company-specific app. You can even run your entire transaction through the app, including getting electronic signatures on documents. Just go to the Apple app store and search for "Signature real estate."   Want to see what Signature Real Estate can do for your real estate career in Nevada and Utah? Looking for a supportive, collaborative culture to create a better balance of life and career? Reach out to Chris Bishop via email chris @‌signaturenv.com  or phone: 702-205-5252.   Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!