How To Un-Commoditize the Commoditized

In this episode we have the pleasure of interviewing Amos Petersen on the show, and Amos is the CEO of FarrPro. Amos Petersen is an innovator and serial entrepreneur with a passion for economics. He has founded companies involved in everything from wireless communications to artificial intelligence and bioengineering. He is currently the founder and CEO of FarrPro, a digital animal health company seeking to change the way we grow animals for food with their Sentry precision livestock management system. In this episode, Amos shares with us how picking your relationships with vendors and manufacturers can make or break your business, and in fact almost broke his. He shares some tips on how to select the right partner for you business. Amos also talks about how he has created an industry for himself through un-commoditizing the commoditized, crafting a new unique value proposition that will leave his competitors in the dust for years to come. Join us for this weeks episode of the High Performance CEO Podcast here: