How to Understand What Women Want: Claudia is in Conversation with Edwina Dunn OBE

Edwina describes how she started her career at a technology consulting firm called CACI, where she discovered her passion for data analysis and understanding customer behaviour. This led to her groundbreaking work with Tesco, where she helped them launch one of the first successful customer loyalty programs by leveraging customer transaction data.After her success in the corporate world, Edwina became frustrated by the lack of visible female role models, which inspired her to start the Female Lead, as educational charity focused on highlighting the achievements of contemporary women, She discusses the importance of providing young women with inspiring examples of what they can accomplish.Edwina reflects on the male-dominated environments she navigated throughout her career, and how she overcame the challenges of being the only women in the room. She discusses the need for businesses and leader to better understand the diverse and evolving needs of women as consumers and employees.Edwina and Claudia discuss the power of combining personal stories with data-driven insights to drive change for women. They emphasize the importance of women finding common ground and speaking with a unified voice to advocate for their needs and create meaningful progress.Edwina shares how she finds fulfilment and motivation in her work, including through reading and connecting with inspiring people, and enjoying simple pleasures like gardening. She discusses her latest book "When She's in the Room" and her goal of helping people discover their unique "fulfilment personas" through the Fulfilment Finder Tool.Follow and learn more about my guest today:Instagram: The Female LeadLinkedIN: Edwina DunnWebsite: Edwina DunnTo learn more about SHIFT HAPPENS, click here To learn more about Claudia's business Curated Conversations and her Salons in New York, Zurich and Berlin, click hereYou can also connect with Claudia on Instagram @shifthappens.podcast and LinkedIn at ClaudiaMahlerNYCThis podcast is created, produced and hosted by Claudia Mahler.Social Media support Magdalena Reckendrees