How to Unleash Your Fintech’s Creative Edge, with Harshil Varsani, Head of Creative at TotallyMoney

Send a textHarshil Varsani, Head of Creative at TotallyMoney, talked today about the role of creativity in fintechs.A master of all things creative, Harshil worked across various industries and roles, from international corporations to agencies and startups. As the Head of Creative at TotallyMoney, he looks after a diverse, integrated team of copywriters, designers, illustrators, motion designers and UX writers.Since he joined the company, his team has grown from two digital designers to 10 creatives. One of his main focuses is ensuring the brand's look and feel and how they communicate to their customers are consistent.Totally Money is a credit app that helps people understand and improve their credit scores and be better with their finances.In this episode, you’ll learn about:The mistakes in building a performant teamThe impact of diversity on team productivitySelecting the right creative talentIn-house creative vs creative agencyHarshil’s advice on delivering the best creative workHow Harshil’s empowers his creative teamsBalancing creativity and complianceHow TotallyMoney stands out from the crowdPerformance marketing vs branding💡Harshil says: “The role of a creative leader is to bring out the best qualities out of creatives and help connect the dots.”Help us out!Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you.Subscribe here:WebsiteYouTubeEmail: [email protected] connect with Harshil here:👉 LinkedIn👉 WebsiteAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.