How to Use a Brand Messaging Guide (So It Doesn't Collect Dust)

Is your brand messaging guide collecting digital dust somewhere in your Google Drive? You know what I'm talking about, right? That beautiful PDF you hired a copywriter or brand strategist to write, full of amazing insights about your brand voice, that you haven't looked at since you downloaded it. Yeah, and if you remember, this likely wasn't a small investment, either.In this episode, I'm breaking down exactly how to use a brand messaging guide. You'll learn how to transform that fancy PDF into your secret weapon for consistent, compelling content that actually connects. Learn my practical system for putting your guide to work across every platform (without driving yourself nuts trying to do it all).___________________________________________EPISODE 143.Read the show notes and view the full transcript here: https://erinollila.com/how-to-use-a-brand-messaging-guide-episode/______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts• Visit Erin's website to learn more about her business, services, and products• Come chat with Erin on Threads, Instagram, or LinkedIn