How to Use a Pilot Group to Scale Employee Advocacy Globally | Aptean

How do you turn employees into active brand advocates in less than 90 days?In this episode, Anna Laura McGranahan, the driving force behind the social media strategy at Aptean, an AI-enhanced enterprise software, shares her blueprint for migrating from manual, untrackable social sharing to a high-performance advocacy engine that hit its end-of-year goals in just four weeks.Listeners will discover how to build a structural foundation for scale, from navigating IT requirements like Single Sign-On to leveraging executive leadership to drive immediate adoption. Anna Laura also pulls back the curtain on her use of Generative AI agents to remove the “blank page syndrome” for employees, ensuring that even engineers and R&D teams feel confident posting on LinkedIn.Resources:Want to know how your employee advocacy strategy really stacks up?Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.Book a call to discover how employee advocacy can benefit your team:​Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan’s essential book, ‘Employee Advocacy: 101 Cheat Codes’ for deeper insights and actionable strategies.​Download the 2026 Employee Advocacy Benchmark Report.Subscribe to the Employee Advocacy & Influence Podcast on Spotify or your favorite platform to never miss an episode.