How to Use AI - A Guide for Marketers

Everyone is talking about how transformative AI is, but the information is still very piecemeal. There are tons of app focused listicles or cool tricks for ChatGPT, but if you're like me, you don't have time to go looking for ways to put apps to work.So I set out to take a comprehensive look at the business of marketing, breaking it down into the fundamental jobs to be done and creating practical guidance for marketers on how they might incorporate AI into their daily work in each area. This episode covers four main applications that have me excited, but if you visit the link below, you can access an Airtable base with over 35 use cases and over 40 apps. Thanks to Our SponsorMany thanks to the sponsor of this episode - Knak. If you don't know them (you should), Knak is an amazing email and landing page builder that integrates directly with your marketing automation platform. You set the brand guidelines and then give your users a building experience that’s slick, modern and beautiful. When they’re done, everything goes to your MAP at the push of a button. What's more, it supports global teams, approval workflows, and it’s got your integrations. Click the link below to get a special offer just for my listeners. Try Knak Key Topics[00:00] - Introduction[01:30] - Why make this episode[03:17] - Unstructured text analysis[05:27] - Structured data analysis[09:47] - Visual media generation[11:37] - AI and workflow automation[15:09] - AI for creative writing[17:15] - Two visions of AI usageResource LinksA Very Gentle Introduction to Large Language Models without the Hype - A useful primer to AI and large language models.