How to Use AI Correctly, feat. RedShift CEO Jeff Lizik

Jeff Lizik, ecommerce expert and CEO of RedShift Digital Marketing, joins Thought Liters to discuss AI in ecommerce.We pour over the following topics:-- Jeff's early days of internet marketing, including becoming the second largest paintball retailer in the world and a curious affiliate site success-- AI as today's online wild wild west-- How to use AI the right way-- Can AI really replace humans?-- Content as the most commoditized, yet most important, piece of marketing today-- Jeff's self reflections on the phrase "The riches are in the niches"-- Advice to the brand builders of tomorrow-- Cute puppy cameo if you watch until the end#businesspodcast #pittsburgh #thoughtlitersWHAT IS THOUGHT LITERS?Thought Liters is a series created and hosted by Adam Conner. On the show, Adam learns from the top of the world through the bottom of their glass. Each episode, we share a flight of local craft with the best and brightest brand minds around – whether it be an entrepreneur, an athlete, an artist, or otherwise. The questions evolve as the sip changes.The show is proudly founded and produced in Pittsburgh, PA.The whole goal is to have conversations about business with a more lighthearted look and feel. Adam thinks most business content is dry, and wants to change that, inspired by Hot Ones and Chicken Shop Date and Sundae Conversation and Hart to Heart and a laundry list of others.Think, Hot Ones for entrepreneurs, or business. That's what he's going for.If you’re interested, follow along! If not, that’s cool too. But if you wanna be where the thought leaders are…you’ll tune in to where Thought Liters is.