How to Use AI for Content Without Creating Slop with Eoin Clancy (VP Growth at Airops)

Dave sits down with Eoin Clancy, VP of Growth at AirOps, to talk about what's working in B2B marketing right now. They get into the rise of the content engineer role, how to use AI to produce high-quality content without creating AI slop, and why webinars have become AirOps' top growth channel in 2026. Eoin breaks down the three signs that content is AI slop, how AirOps runs their webinar funnel end-to-end, and how they follow up with attendees without ever pushing for a demo.Timestamps(00:00) - - Intro and episode overview (01:36) - - What AirOps does and the content engineer role (07:10) - - Why good SEO principles haven't changed in the AI era (11:34) - - AirOps' growth story: 10x revenue in 12 months (15:01) - - The challenge of using AI without creating slop (18:09) - - Three signs your content is AI slop (22:08) - - How to capture and maintain your brand's tone of voice (25:02) - - Why subject matter expertise is the best content ingredient (31:24) - - Why webinars are AirOps' #1 growth channel in 2026 (37:18) - - How AirOps plans topics and sources webinar guests (38:40) - - The webinar tech stack: Luma, HubSpot, Zoom, and Clay (39:09) - - Personalized follow-up strategy and signal scoring (43:42) - - How to build internal buy-in for a long-game content strategy (48:49) - - How to fill a webinar without gating anything Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more