How to use AI for Customer-First Content Creation - Teacher: Christine Mclean Lewis

If you're not making content that is about the customer, then you're making the wrong content. But how do you find out what your customers want? Where do you start what is that process like? And how can AI be used as a tool to enhance your content creation? Today in our lesson we answer all those questions. And we look at proven methods as we seek to make you a better equipped business owner when it comes to creating customer centric content. Here we go.  Hello and welcome to the Useful Content Podcast, and today we have a new teacher in the useful content classroom. Christine McLean  Lewis. Hi Christine.  Hi everybody. I'm so excited to be here.  The last time we won a podcast together, you were just Christine McLean. So Things have changed. slightly.  things have changed Things have changed.  Great.  and I'll have a ring on it.  That's, that's good. Ring on. It is good. And it's so, it's so great to have you back. I, I recently was on a, a live stream with one of my, one of the people I like to live stream with and I mentioned you but not my name. And I said that you are one of my favorite content creators on LinkedIn. And I, I follow a lot of people with hundreds of thousands of, of followers, but even though I do that, I think that you are still heavily underrated in terms of the value you provide. So it's good to have you  back on the show. thank you so much and I really appreciate you saying that. I'm humbled.  Excellent. All right, so let, let's share with the people, how you help your clients make useful content and what you, you do  for them.  All right, so I help my clients make useful content by focusing on the customer first. And I know that seems like something that's very obvious, but when I speak about focusing on the customer first, I really build. Content strategies and content based on an understanding of who the target customer is, what their problems are, and how the content can help them address those issues. So I focus on customer research a lot. I speak to actual stakeholders in whatever industry you're in, and get feedback from them about the challenges within the industry. Speak with their existing customers. I look at reviews, I do as much as possible to understand your customer and figure out how content can help them achieve their goals. So that's how I create useful content for my clients.  It's interesting because you are a content strategist And you believe in customer first, content So how would you define, I know you just talked about it a little bit, but how would you define customer first content?  All right, so customer first content is. any type of content that you create, whether it's a blog post, a YouTube video, or podcast episode, whatever the content medium is, that content is based on empowering your customers to become their best. Sales to achieve their goals. And in doing that, you're not necessarily pushing and promoting your product, first of all, but you're paying attention to the needs of your customers first and foremost, and helping them to achieve what they would like to achieve.  and the work that you've done with your clients. Have you seen cases where people are just not interested in what the customers have to say or what they think? I've found that. Clients sometimes have this perception that what? That they know all. So like they have their internal conversations and they figure that, okay, this is the best thing to do because this makes sense. And you know, based on our thoughts or our ideas, we think that this might work and we think that this, um, is the best thing to do without actually speaking to people within...