How to Use AI For Deeper Customer Connection

AI gets thrown around as the answer to cutting costs and speeding things up. Michelle Reeves, Co-founder and CEO of Zipline AI, has a different take. “AI should never replace the relationship”, she says. “It should free us up to focus more on what really matters to customers”. In other words, the real opportunity isn’t to automate customers out of the picture: it’s to pull them in closer.In Today’s Playbook:How Zipline AI helps brands like Disney, Gucci and Hugo Boss use co-creation to boost engagementWhy Gen Z spends billions of hours creating digital products and what it means for brand loyaltyHow Pet Circle used semi-automation to turn a “dog on a diet” moment into customer care goldWhy Good Pair Days built a Spotify-style recommendation engine for wine loversThe power of treating AI as a creative playground that secretly collects high-value customer dataConnect with MichelleExplore Zipline AIMichelle’s main Episode #543Pet Circle Episode #396Good Pair Days Episode #423Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community