How to use AI Generated Images in Graphic Design - Teacher: Ian Reid

Hello, useful content creators. Today, we have a bit of a different episode. I talk with Ian Reed of Reed Designs, and we discuss how he has been using AI generated images in his design work. We talk about his AI tools of choice. We touch on how he deals with his commercial clients. When it comes to AI generated images, whether or not graphic designers should charge the same as photographers for AI generated subjects. And the big mistakes ad agencies make when they are trying to use AI generated images in their client work. So fair warning, this is a conversation between two trainees. So it gets really local, both in speech. and examples. And we mentioned a location in Trinidad and Tobago called the Bamboo Cathedral, a whole lot, which I eventually described badly in the podcast. So for my international listeners, you might want to look that up as well. All in all, it's a great discussion. And if you listen carefully, you'll get some great insight into how graphic designers are using AI generated images and how you can use them. Let's make useful content. Hello and welcome to Useful Content, and today we have a brand new teacher in our useful content classroom. Ian Reid. Hi Ian. Hey Juma, how's it going? It's going well man. It's going well. It's good to have you on. Uh, you were one of the harder Pokemon to catch, um, because I've been inviting you on for a little while, but it's good to have you on. No, and you know, it just so happens that today is a holiday, so that makes it a little bit easier. You know, even though when you have your own business, you'd already get a chance to go on holiday. Yeah, it's true. No holidays for us. That's, that's how it is. Very much so. Very much so. okay, great. So, people may not know who you are. So could you tell the people what you do and how you help your clients make useful content? Well, first of all, thanks for having me on the show. What do I do when you're asking a bio? I started writing my bio as Failed marketer, failed graphic designer, failed art director, failed advertising. Uh, pretty much everything that I've done so far has a level of failure. When I look back on it, uh, I started on my career as a graphic artist. Uh, so at the core, that's what I do. That's who I am. That's, I can't seem to eject that from my being. Uh, I've, I've been in business for so long. It's been almost 30 years. Since I've been doing graphic design since, since the beginning. I am an advertising marketing person. That's because I worked with one of the largest ad agencies in the Caribbean. I was at McCann for almost 20 years.  My work has always been specifically clients come to me and they say, Ian, we need a press ad. Ian, we need social media posts. Ian, we need, um, I need a book designed, or I need an annual report. And that's my core business. But within that, there is a growing change. There is a different, there is a, no longer am I bound to having to sit down and stare at a, at a blank screen and try to figure out, crap, I can't, um, I can't think of what to do. I, I, I, what, What do I do? I'm reading this brief and it doesn't make head to tails of it. I, I can't, you know, I put it into chat GPT now, I say, here's the brief, tell me what to do. right, right. So things have changed.  that's the level that we're reaching,  you that's the level that we're reaching. So I kind of see you as I refer to myself as this a lot too. I kind of see you as like the middle child of the Internet where you're old enough to have done these things physically. Um, but you're also old enough to have, um, experienced this, well, AI, which is over the last few years has become the, it t...