How to Use AI Marketing to Increase App Retention episode artwork

EPISODE · Oct 9, 2023 · 1H 2M

How to Use AI Marketing to Increase App Retention

from App Marketing by App Masters · host Steve Young

Ian Mendiola is the CEO and Co-Founder of Gem - an AI-powered news aggregator. His previous start-up, Umano, was acquired by Dropbox in May 2015. You will discover: - How he’s using AI to 2X his push notification CTR - How his approach to building a startup has changed after an acquisition - His #1 startup advice to founders building an AI product LinkedIn Post: https://www.linkedin.com/feed/update/urn:li:activity:7100570476837498880/ Learn more: https://meetgem.ai/ https://twitter.com/ianmendiola https://www.linkedin.com/in/ianmendiola/ App Audits: https://apps.apple.com/us/app/allmybatteries/id1621263412 https://apps.apple.com/ca/app/tarot-simple-cards-readings/id1546692464 You can also watch the video: https://youtube.com/live/SuAJDLikz3g Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes. What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

Ian Mendiola is the CEO and Co-Founder of Gem - an AI-powered news aggregator. His previous start-up, Umano, was acquired by Dropbox in May 2015. You will discover: - How he’s using AI to 2X his push notification CTR - How his approach to building a startup has changed after an acquisition - His #1 startup advice to founders building an AI product LinkedIn Post: https://www.linkedin.com/feed/update/urn:li:activity:7100570476837498880/ Learn more: https://meetgem.ai/ https://twitter.com/ianmendiola https://www.linkedin.com/in/ianmendiola/ App Audits: https://apps.apple.com/us/app/allmybatteries/id1621263412 https://apps.apple.com/ca/app/tarot-simple-cards-readings/id1546692464 You can also watch the video: https://youtube.com/live/SuAJDLikz3g Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes. What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

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This episode is 1 hour and 2 minutes long.

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This episode was published on October 9, 2023.

What is this episode about?

Ian Mendiola is the CEO and Co-Founder of Gem - an AI-powered news aggregator. His previous start-up, Umano, was acquired by Dropbox in May 2015. You will discover: - How he’s using AI to 2X his push notification CTR - How his approach to building a...

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