EPISODE · Aug 14, 2023 · 1H 31M
How to Use AI to Increase Your App Engagement
from App Marketing by App Masters · host Steve Young
Today's guest is pioneering the use of games for cognitive assessment, opening up new possibilities for not only the gaming and mobile industry but for mental health diagnostics and treatment. 💅 Elevating Your UX to Meet User Expectations The days of simply creating user-friendly interfaces, combining a mix of borrowed ingredients, and succeeding are gone. To have a successful app in an incredibly competitive mobile market, it’s time to go far beyond usability and tap into what makes users tick. Joe explains how by evaluating the intrinsic motivators, pain points, and values of your users, you can create experiences that truly connect — because when you know what your players need, you can design exactly what they want. You can also watch the video: https://youtube.com/live/LOYQeDsDOPw Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes. What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************
What this episode covers
Today's guest is pioneering the use of games for cognitive assessment, opening up new possibilities for not only the gaming and mobile industry but for mental health diagnostics and treatment. 💅 Elevating Your UX to Meet User Expectations The days of simply creating user-friendly interfaces, combining a mix of borrowed ingredients, and succeeding are gone. To have a successful app in an incredibly competitive mobile market, it’s time to go far beyond usability and tap into what makes users tick. Joe explains how by evaluating the intrinsic motivators, pain points, and values of your users, you can create experiences that truly connect — because when you know what your players need, you can design exactly what they want. You can also watch the video: https://youtube.com/live/LOYQeDsDOPw Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes. What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************
NOW PLAYING
How to Use AI to Increase Your App Engagement
No transcript for this episode yet
Similar Episodes
Mar 26, 2026 ·1m
Jan 2, 2026 ·47m
Dec 21, 2025 ·46m