How to use AI to scale your business: Creating real value beyond the hype | Yinka Fasawe, Google Cloud

AI is transforming the way businesses operate, but simply adopting more AI tools doesn't automatically create more value. The real opportunity lies in knowing where AI can genuinely improve the way your business works.In this episode of Scale-Up Sessions, we explore how growing businesses can move beyond AI experimentation and start using it to create real commercial advantage. From identifying the right use cases to redesigning workflows and avoiding unnecessary complexity, we unpack what it really takes to use AI as a lever for sustainable growth.Joining us is Yinka Fasawe, AI Go-To-Market Lead for FSI capital markets at Google Cloud for the UK, Ireland and Sub-Saharan Africa. Yinka works with organisations to help them adopt AI strategically, enabling businesses to move beyond the hype and focus on where AI can improve productivity, decision-making and long-term competitiveness.Yinka shares practical insights, including:Why the businesses seeing the greatest return from AI aren't simply adopting more tools, they're rethinking how work gets done.How to identify the business processes where AI can create the greatest value, rather than automating for automation's sake.Why successful AI adoption is ultimately a leadership challenge, and how businesses can build the right culture, governance and mindset to turn AI into a genuine competitive advantage.● Follow Martin on LinkedIn: https://www.linkedin.com/in/martinkennington/ ● Follow Yinka on LinkedIn: https://www.linkedin.com/in/yinkafasawe/Scale-Up Sessions is brought to you by Cynergy Bank. To learn more about Cynergy Bank, visit https://www.cynergybank.co.uk/This episode was produced by Flamingo Media. If you want to create a chart-topping podcast visit www.flamingo-media.co.uk