How to Use AI Without the Internet Turning on You

Show Notes  How to Use AI Without the Internet Turning on You | Laine White of Uptick Marketing AI can save your small business a lot of time. It can also get you dragged into your own comment section. This week Carrie Rollwagen sits down with Laine White, Head of Client Strategy at Uptick Marketing, to figure out where the line actually is. Laine uses AI every day, and she still has real ethical concerns about it, which is exactly why she is the right person to ask. Her rule is simple: use AI to plan, strategize, organize, and analyze. If you are using it to make the content people actually see, either make sure nobody can tell, or be ready for the fallout. We get into why people come for small businesses harder than they come for big corporations, how one angry comment thread turns into a Reddit thread and then into what your neighbor thinks about your business, and what 'burstiness' has to do with why AI captions read as bland. Laine breaks down what captions actually need on Instagram, Facebook, LinkedIn, and TikTok, why she does not want you generating images at all right now, how a brand kit makes AI design look less like AI, and why ChatGPT keeps quietly editing your photos and giving you away. She also answers the question every business owner is afraid to ask: you already posted the AI thing, people are mad, now what? Laine walks through what to say, what not to say, and why saying nothing is the worst option you have.   _______________________________________   Mentioned in This Episode Uptick Marketing Infomedia Uncle G's Pizza Uncle G's Pizza on Instagram Saturn Birmingham Cala Coffee Cember Studio Hattie O'Hara on Instagram The Localist episode with Hattie O'Hara Laine's first Localist episode: A Practical Guide to Influencer Marketing DJI Osmo Pocket 3 Creator Combo The Birmingham subreddit   Connect with Laine White Laine White is Head of Client Strategy at Uptick Marketing, the sister company of Infomedia. She works with small businesses on social media, websites, and strategy, and she has a psychology background that shows up in how she thinks about reputation and word of mouth.  Uptick Marketing Laine on Instagram   Thanks to Our Sponsor, Infomedia The Localist is sponsored by Infomedia. They are a Birmingham-based web and digital marketing company. They help small businesses grow online. Contact Infomedia   Join Us at Localist Lab Localist Lab is a free event series for small business owners. It meets on the third Thursday of most months at Saturn in Avondale. Free tacos and coffee too. See upcoming events and register   Subscribe to Carrie's Newsletter Want more small business tips from Carrie? Sign up for her newsletter. Sign up here