How to Use AMC Data to 10x Your Amazon PPC Performance with Mansour Norouzi

Mansour Narouzi, Partner at Incrementum Digital and a mastermind behind scaling 7- and 8-figure brands on Amazon. He’s helped brands crush it across multiple distribution channels and knows how to unlock maximum value from each marketplace. If you’re looking to supercharge your growth, you’ll want to hear this one.Highlight Bullets> Here’s a glimpse of what you would learn…. Transition from civil engineering to Amazon selling and advertising expertise.Importance of understanding customer touchpoints in advertising.Overview of Amazon Marketing Cloud (AMC) and its capabilities.Use of advanced audience segmentation and targeting strategies.Tracking customer journeys across multiple ad types and channels.Integration of direct-to-consumer website data with Amazon advertising.Measurement of marketing efficiency and cross-channel behavior.Strategies for retargeting audiences, particularly those who added to cart but did not purchase.Insights on brand tailored promotions and their effectiveness.Importance of data analysis and custom reporting for optimizing advertising performance.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Mansour Narouzi, partner at Incrementum Digital and Amazon advertising expert. Mansour shares his journey from civil engineering to Amazon success, then delves into advanced Amazon Marketing Cloud (AMC) strategies. He explains how AMC enables brands to analyze customer journeys, create targeted and lookalike audiences, and optimize ad campaigns. The discussion covers retargeting, brand tailored promotions, and using analytics tools to measure campaign impact. Listeners gain actionable insights on leveraging AMC and Amazon’s latest advertising features to boost sales and outpace competitors.Here are the 3 action items that Josh identified from this episode:Dive Into Amazon Marketing Cloud (AMC) NowAccess AMC via the Insights tab in your advertising console.Start with pre-built templates and the AI assistant to ease the learning curve.Focus on building custom and lookalike audiences for smarter targeting.Experiment with Audience Segmentation and RetargetingRetarget “add to cart” audiences with Sponsored Product campaigns and brand tailored promotions.Use lookalike audiences based on high-value customers, not just any segment.Create separate campaigns for each audience to maximize control and results.Leverage Brand Tailored Promotions and Measure EverythingLayer promotions on top of targeted audiences for a conversion boost.Use customer journey analytics to track drop-off rates and brand search trends.Build custom dashboards to monitor performance and inform decisions.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] Marketing CloudAmazon Advertising ConsoleBrand MetricsBrand Tailored PromotionsCustomer Loyalty TabCustomer Journey AnalyticsVisual Studio CodeGeminiIncrementum DigitalThe E-MythKevin KingSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.Transcript AreaJosh Hadley 00:00:00  What was their first exposure to the brand so that you can understand, hey, this is actually what's like attracting demand generation for your listings and for your brand. That to me is what you highlighted. So it's like if auto campaigns, let's just assume if auto campaigns are are like the first bite at the apple for whatever reason for your brand. Like that's people's first exposure to your brand. Well, guess what happens if you decide to turn off auto campaigns because you heard it at some conference that auto campaigns are bad, right? Well, now you're shooting yourself in the foot because that was people's first interaction with you.Intro 00:00:41  Welcome to the Ecomm Breakthrough podcast. Are you ready to unlock the full potential and growth in your business? You've already crossed seven figures in sales, but the challenge is knowing how to take your business to the next level.Josh Hadley 00:00:54  Struggling to know the best way to optimize your Amazon ad campaigns with all the recent changes. And do you want to know the latest tools and levers inside of Seller Central to grow your sales? Well, today's guest has managed over $100 million in Amazon ad spend and knows exactly how to crack that code on Amazon.Josh Hadley 00:01:14  Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadle...