How to Use Analyst Research in eCommerce Tech Selection
from Master B2B Friday 15 Hosted by Master B2B
Brennen Volbeda, Senior Director of Digital Experience & Strategy at PCNA, joins Andy Hoar and Brian Beck to pick up last week's conversation on the Paradigm B2B Combine and dig into how research actually fits into a real platform selection process. Brennen has run two selections in the last nine months, a PIM/PLM and an AI website search platform, and walks through how analyst research, requirements, demos, proof of concepts, and peer networks all play a role, plus the moment a proof of concept saved PCNA from signing the wrong PIM contract. Before that, the breaking news: Google employees are organizing around job security rather than pay, with an Alphabet Workers Union petition gathering more than 4,500 signatures calling for guaranteed severance and an end to layoffs without buyouts first. Andy and Brian debate whether tech workers negotiating security like professional athletes is really so different. Learn more about PCNA at pcna.com. Master B2B is the practitioner community for B2B eCommerce leaders at manufacturers, distributors, and brands. Join our free practitioner-only forum and learn about Nexus, our expert advisory program, at masterb2b.com.
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