How to use any platform to find and connect with the right people

Sometimes you need a new perspective, and that's exactly what today's episode delivers. I'm sharing a completely fresh take on what social media platforms are actually for and how you can use them your own way to find and connect with the people you genuinely want to work with.I walk you through three practical shifts that change how you show up on any platform, and not one of them involves posting more, performing better, or trying to crack a code that doesn't exist.Following on from Tuesday's episode about why the algorithm isn't the villain, today I'm taking that active approach further and walking you through what it actually looks like to use social media as a directory of people you can start real conversations with, rather than a stage you're performing on and hoping the right person happens to be watching.In this episode, you'll learn:Why being you in your content and writing specifically for the client you want to help is the thing that turns a generic post into a signal that stops the right person in their tracksHow to see every social media platform as a directory — like the old yellow pages — full of people you can find, connect with, and start conversations with right nowThe difference between pitching and being curious, and why intentional outreach that starts with genuine interest is one of the most powerful tools in your entire businessWhy you don't have to use any platform the way everyone tells you to, and what it looks like when you shake off those imaginary rules and figure out what actually works for youAnd a micro step you can take today to put all three shifts into practice immediatelyThe big takeaway: You have access to millions of people at the click of a button on platforms you're already using, and a quietly disruptive founder uses that to their advantage, not by shouting louder or posting more, but by being intentional, being curious, and being brave enough to start the conversation rather than waiting for someone else to start it for them.Until next time, stay quietly disruptive.###Want even more wisdom, inspiration and only good things? Join The Founders Club, the free weekly newsletter for entrepreneurs who think differently and build unconventionally. Every week, I share what the Quietly Disruptive path really looks like: behind-the-scenes confessions, quiet wins, and the hard-won lessons from building businesses my way (so you can skip some of the painful bits 😆). Link: https://www.beckybenfieldhumberstone.com/the-founders-clubRead my unique story of how I became a Quietly Disruptive Business Coach, which involves over 25 years of building businesses and model horses (#notatypo)Link: https://www.beckybenfieldhumberstone.comDrop me a line to share your story and say hello. I'd love to hear from you!