How to Use Authenticity and Become a TikTok Influencer

TikTok influencer, Maggie Thurmon, joins the Social Pros Podcast to discuss how brands can create content that resonates with audiences on TikTok. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud My Emma Full Episode Details With over one billion users, TikTok is undoubtedly having its moment in the spotlight. While the majority of its users may be dancing teenagers, a lot of brands are embracing the rather youthful social media platform and gaining plenty of traction. However, if you really want to understand the ins and outs of TikTok, you've got to learn from the best. TikTok influencer, Maggie Thurmon, is a high school senior with over 700k followers on the platform and 17.9M likes (and growing). So, what's her secret to success? Maggie claims it's all about listening to your community and "taking what your followers say and running with it." Maggie is taking the TikTok world by storm and shares some incredible insights on how to be a great content creator on this platform and how brands like yours can resonate with TikTok users. In This Episode:  04:10 – How Maggie grew her TikTok following to 700k+ 05:14 – How trending challenges work in TikTok 07:34 – How Maggie and her dad have worked together to create viral content 10:20 – The importance of being conscious of your audience and creating content that they can watch and resonate with 12:42 – How to build an audience on TikTok 21:33 – Why it's so important to be authentic and genuine 23:09 – What type of content works best on TikTok 29:38 – How to balance content creation fatigue with other responsibilities 34:17 – Tips for planning new video content Resources: Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Download Salesforce's free e-book, 50 Social Media Best Practices Follow Maggie Thurmon on TikTok Kevin Hart's TikTok Visit SocialPros.com for more insights from your favorite social media marketers.