How to Use Authenticity to Become an Iconic Business

Scott McKain, Founder and CEO of Distinction Institute, joins the Social Pros Podcast to discuss the connection between authenticity and being an iconic business.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode 03:18 - How to define an iconic business 06:21 - How to measure your brand's distinctiveness 09:05 - Why you should stop selling 15:11 - How to use social to achieve distinction 24:31 - How to encourage consumers to talk about your business through social   Resources Salesforce ICUC Distinction Institute   Visit SocialPros.com for more insights from your favorite social media marketers.