How to use awareness days effectively in your pet business marketing

Do you see other pet businesses talking about awareness days and national days and feel like it’s something you’d like to start doing?But you’re not sure how, or maybe you’re worried it might seem a bit random or cheesy or that it has to be your day?Here are some common questions around awareness days and how best to use them in your pet business content.Plus examples from pet business owners who've created their own days and how they've boosted their business.Key topics and timings in this episode:1.00 - What are awareness days3.42 - How you can use them in your pet business marketing6.15 - Why use awareness days8.50 - How to avoid sounding cheesy10.20 - Different kinds of content you can share13.17 - Does it have to be my day?14.44 - How to pick what days to use?16.48 - How to find out about the days?Links mentioned in this episode:Thinking of creating your own day or would you like support planning a campaign around one? Visit my Work With Me page to see the packages on offer. Ruffle Snuffle list of pet holidays here: https://www.rufflesnuffle.co.uk/the-best-list-of-pet-national-days-holidays-calendar/Learn more about Dog Separation Anxiety Day on September 30th, created by Jo Sellers.Kate Taylor’s Canine Companion Day on October 2nd.Jo Milnes has Muddy Dog Day on October 29th.Niki French, creator of Don’t Walk Your Dog Day (April 2nd)  has a book, Stop Walking Your Dog.Kim O’Donnell, creator of Twin With Your Dog Day (December 1st)Learn about Dogs in Yellow Day on March 20th created by Sarah Jones from My Anxious Dog. And Kerry Jordan's National Dog Photography Day on July 26th.