How to Use Big Data Combined with Human Judgment to Make BIG Happen

Asha Saxena is a self-described data nerd, but she preaches the importance of using data as a tool, and not as a whole solution to a business' challenges and opportunities. Unfortunately, too many struggling CEOs don't grasp that distinction. Even worse, some CEOs put so much stock in what the numbers are saying that they ignore the human ingenuity and intuition that companies need to adapt to an ever-changing business landscape. On today's show, Asha discusses combing data analytics with your top-level CEO judgement to ask better questions about your business, and make smarter, more profitable decisions that will help you make BIG happen.