How to Use Brewery Sales Data to Uncover Opportunities in the Market

Jon Reynolds from BrewPlan is a 40 year beer industry veteran. Jon works with breweries on new brand launches, setting up distribution networks, working with wholesalers and performing brewery analysis and feasibility studies (think of this like a business plan on steroids).  Jon subscribes to 30 industry publications, so he is well-read on current events (and past events) that are shaping the beer business. In today's conversation, we cover a lot of ground on a number of topics that are useful and profitable for craft brewery owners and managers: How to use data to uncover opportunities in the market. How to strengthen wholesaler relationships. How innovation is the key to the future of craft brewery sales growth.Jon's #1 tip on wholesaler relationships: You earn it when you make sales calls in their market. You'll get their support right away.  Resources:Contact information for Jon Reynolds from BrewPlanUniversity of Vermont Business of Craft BeerJon's Favorite Industry Newsletters: Brewbound, Craft Brewing Business, Shanken News DailyDon't forget to subscribe to the World Famous (and Free) Craft Brewery Financial Training Newsletter.Today’s episode is brought to you by BevCap. At Beer Business Finance, we talk a lot about installing systems that improve profitability and health insurance should be no exception. BevCap helps beverage companies apply the same discipline they use across the rest of the P&L to employee benefits, helping create smarter plans, more visibility into costs, and significant savings over time. To learn more visit BevCapManagement.com. Ready to transform financial results in your beer business? Learn more about the Beer Business Finance Association, a network of owners and managers working together to build more profitable companies.