How to Use Churn Risk Segmentation for Your Business

from Email Einstein Ingenious eCommerce Email Marketing by Flowium · host Vira Sadlak

150 - In the spirit of the month of segMAYtation, we've decided to revisit one crucial segment, churn risk lapsed customers. Research shows that 80% of your revenue comes from 20% of your existing customers. That's why it's crucial to stay connected with the members of your email list – even those who have shown a decreased interest in your brand.In this episode, Vira explains the details of the churn risk segment and shares the exact definition of this segment that you can readily implement within Klaviyo. Claim your free email marketing audit!

What this episode covers

150 - In the spirit of the month of segMAYtation, we've decided to revisit one crucial segment, churn risk lapsed customers. Research shows that 80% of your revenue comes from 20% of your existing customers. That's why it's crucial to stay connected with the members of your email list – even those who have shown a decreased interest in your brand. In this episode, Vira explains the details of the churn risk segment and shares the exact definition of this segment that you can readily impleme...

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How to Use Churn Risk Segmentation for Your Business

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This episode is 9 minutes long.

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This episode was published on May 30, 2023.

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