How To Use Competitor Research | Chris Malta's EBiz Insider Podcast

Running your online store without checking out the competition is like playing darts blindfolded in a wind tunnel. Sure, you might hit something, but odds are you'll just put a hole in your drywall and call it "data." Competitor research isn't about copying what everyone else is doing. It's about seeing what actually works, figuring out what doesn't, and using that intel to stop wasting your time on products only your mom would buy.