How to Use Customer Data, with the author, Dr Sachiko Scheuing

Navigating GDPR, DPDI and a Future with Marketing AI

Episode 439 of the The Strand Review of Books podcast, hosted by Toby Chapman-Dawe, titled "How to Use Customer Data, with the author, Dr Sachiko Scheuing" was published on June 25, 2024 and runs 9 minutes.

June 25, 2024 ·9m · The Strand Review of Books

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Summary

Today I am delighted to welcome Dr Sachiko Scheuing, author of How to Use Customer Data – Navigating GDPR, DPDI and a Future with Marketing AI Dr Scheuing is probably uniquely placed to write this kind of book, as she is European Privacy Officer of Acxiom, a global leader in marketing services. Sachiko is currently serving her fourth term as Co-Chair of the Federation of European Data and Marketing (FEDMA), and is global co-chair of Axciom’s gender equity programme, WomenLEAD – and in 2024 Sachiko was recognised by Women in Data as one of the tweny most-influential women in data and tech. Hosted on Acast. See acast.com/privacy for more information.

Episode Description

Today I am delighted to welcome Dr Sachiko Scheuing, author of How to Use Customer Data – Navigating GDPR, DPDI and a Future with Marketing AI

Dr Scheuing is probably uniquely placed to write this kind of book, as she is European Privacy Officer of Acxiom, a global leader in marketing services. Sachiko is currently serving her fourth term as Co-Chair of the Federation of European Data and Marketing (FEDMA), and is global co-chair of Axciom’s gender equity programme, WomenLEAD – and in 2024 Sachiko was recognised by Women in Data as one of the tweny most-influential women in data and tech.

Hosted on Acast. See acast.com/privacy for more information.

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