How to use data to find the best STR investment opportunities with John Bianchi - Point Analytics

Don’t Forget to Subscribe!  In this episode, I had the pleasure of a sit down with Jonh Bianchi, founder of Point Analytics, and geeked out over how data analytics is being applied in the hospitality industry to create operational efficiencies.  We also took a deep dive into the fundamentals of revenue strategy and how his platform, Point Analytics helps property owners understand their markets and how to grow and increase their revenue. We also discuss some of the specific project areas where analytics can be applied and how teams can work together across the business to ensure lasting impact. 📋 Chapters! 00:00 How to use data to find the best STR investment opportunities 01:44 Intro and background to John Bianchi and his company. 02:47 How is Point Analytics different from other data companies? 05:42 How do you make sense of data? 07:23 What to consider before choosing a data company for your business. 08:21 How and where can we get good data? 11:22 What types of data analysis reports do you need? 13:35 How do we know which specific amenities and features people want?  16:20 How to find the features and amenities that make a difference. 17:08 How data analytics can improve the effectiveness of your marketing. 21:59 Why you should never use averages. Show Links https://www.youtube.com/c/JohnBianchipointanalytics #pointanalytics #hotels #bookdirect EXCLUSIVE DEAL FOR YOU;  Let John know that you heard of him here and he will offer you 20% off your custom report.  ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 🥊Need more direct bookings or a brand new website?  Book an appointment! We get results! https://www.ibooked.online​​​​​​​​​​​🥊 ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Don't forget to hit that subscribe button!  This also keeps us going and creating more useful content for free! ACCOMMODATION OWNERS AND MANAGERS FREE RESOURCES!   📧Join the mailing list for freebies and critical industry updates: https://bit.ly/accommodationtipsandtricks 🌍The Accommodation Owners and Managers Facebook Group: https://bit.ly/AMoFacebookCommunity 🗨 Connect with Bart Sobies: https://www.ibooked.online/bart/ 🎙 Subscribe to the podcast to listen later:  https://www.theaccommodationshow.com ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Disclaimer: *All content on this YouTube channel, Podcast or post reflects my own and guests opinions and should NOT be taken as legal advice, financial advice or investment advice. Please seek out guidance of professionally trained and licensed individuals before making any decisions.  Some links in the description may be affiliate links. Affiliate Disclaimer:  This blog, podcast & youtube channel; will occasionally contain affiliate links, which means I receive a small commission on a purchase without additional cost to you, if you buy something through my links.  The purpose of this show is to educate viewers and share everything I know about improving your accommodation, STR and AirBNB business. I do believe in the products and services that we link to and that you may benefit from them.  If you do purchase through my affiliate links; I want to thank you for your support.