How to use different sources to augment data -- Kathryn Lye, Global Head Of Marketing at AppFollow

TIMESTAMPS00:30 - How creativity and curiosity about human behaviours make Kathryn love marketing01:10 - Why there is no silver bullet in marketing04:35 - Kathryn's experience and why you need to be brave in testing data07:15 - Why everyone is a marketer10:35 - The power of story for marketers14:25 - The moment when you can say “job done” as a marketer20:50 - The groundwork before doing any marketing campaign25:05 - How to create a customer persona when you’re targeting large businessesMORE FROM APPFOLLOWAppFollow is on a mission to help teams working on mobile apps to turn insights from reviews into new product experiences that users love. Learn more at appfollow.ioGUEST BACKGROUNDKathryn Lye is the Global Head of Marketing at AppFollow. She has more than 20 years of experience in marketing and scaling B2B tech businesses, and she understands how to help growing startups overcome their unique challenges. Kathryn has helped businesses grow from almost no revenue to multi-millions.MAIN INSIGHTUsing different sources to augment data helps you to look at a bigger perspective on all your marketing efforts.KEY TAKEAWAYSDon’t assume that your team has the same knowledge as youYou need to be creative and brave in testing dataAlways look at the perspective of all your marketing channels combinedAn anecdote can be a data pointPRACTICAL STEPSNever assumeStart asking questions to your team, founders, and potential buyersUnderstand if there’s a gap in your informationStart thinking about how to get that information either by test, experiments, advisorsTIPS FOR SUCCESSDoing any marketing campaign without knowing your customer is setting yourself up for failureTalking to buyers is massively underrated for marketersLook outside in and not inside outGive feedback on this episode by sending the host a text message.SIGN UP FOR THE EMAIL NEWSLETTER at forwardlaunchdigital.com/podcast