"How To Use Digital Marketing" Expert Advice For Entrepreneurs w/ Cody McCormack

Really figure out what KPI's you think make sense to track for whatever initiative you are working on. And don't let yourself get distracted or deviate from those. Actually iterate on improving those KPI's. If you decide click-through rate is what you want to improve, actually start measuring that. Layout a plan to achieve that. If you have to change the plan because it's not good or it's not working, that is one thing but, don't spend three minutes or three days working on click-through rate and then get bored and decide you want to focus on a number of impressions and then after that say no I actually want to work on ranking. Cause that is a recipe to get nothing done. And it happens a lot in digital marketing, unfortunately. Because these things do take so long, SEO in particular, you just have to have a certain degree of focus. I think that is going to be valuable to a lot of small business owners and start-ups.