How to Use Fan Content to Improve ROI [PODCAST]

Recently, I shared results of a social media marketing trends survey (http://gloriarand.com/social-media-marketing-trends-survey-part-2-podcast/) of sales, marketing and business professionals. The majority of those surveyed said creating compelling content was the most effective social media tactic AND the most difficult to implement. How can you reconcile this dilemma? One way, is to supplement your content with content supplied by your fans and customers. In today's podcast, I share five ways that businesses can use fan content to improve their return on investment. You can listen to the episode above, or on iTunes (https://itunes.apple.com/us/podcast/write-sell-succeed!/id1017711188?mt=2) or Stitcher (http://www.stitcher.com/s?=69738&refid=stpr)(where I'd LOVE to get your reviews when you have a moment.) Further reading and resources relevant to this episode: 5 Ways to Use Fan Content to Generate ROI (http://www.socialmediaexaminer.com/5-ways-to-use-fan-content-to-improve-your-roi/) Why Brands Lose Social Media Followers [INFOGRAPHIC] (http://gloriarand.com/brands-lose-social-media-followers-infographic/) How to Get More Facebook Likes within Minutes (http://gloriarand.com/get-more-facebook-likes/)