EPISODE · Apr 19, 2025 · 15 MIN
How to Use Google Ads and GA4 to Target High-Value Customers
from The AdExpert Podcast · host Sam
In this episode, we break down how to combine Google Ads with GA4 to reach your most valuable customers and increase ROI. Using real-world strategies from an e-commerce brand, we explain how to define high-value segments, build smarter audiences, and optimize Performance Max campaigns.You'll learn:How to set up GA4 and link it with Google AdsWays to identify and segment high-value usersTips for maximizing conversion value in PMaxHow to apply geo-targeting for better returnsSmart audience expansion strategies without wasting ad spendIf you're ready to scale smarter and get more out of your advertising budget, this episode is packed with actionable insights.🔗 Learn more at:How to Use Google Ads and GA4 to Target High-Value CustomersThanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing.📍 Based in Los Angeles | 🌐 Serving clients nationwide 🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.ioLet’s grow your brand with purpose-driven marketing.
What this episode covers
In this episode, we break down how to combine Google Ads with GA4 to reach your most valuable customers and increase ROI. Using real-world strategies from an e-commerce brand, we explain how to define high-value segments, build smarter audiences, and optimize Performance Max campaigns. You'll learn: How to set up GA4 and link it with Google AdsWays to identify and segment high-value usersTips for maximizing conversion value in PMaxHow to apply geo-targeting for better returnsSmart audience ex...
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How to Use Google Ads and GA4 to Target High-Value Customers
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