How to Use Influencer Marketing to Build Trust for Your Crowdfunding Campaign | Ep. 8

Influence creates attention. But in crowdfunding, before the attention comes the trust and most founders are missing this.Episode 8 of TCF Creator Chronicles features Nare Harutyunyan, an influencer marketing expert at TCF, breaking down how influencer marketing builds trust in crowdfunding, the 20% sales increase she's seen across projects that started early, and the prototype quality decision that can make a campaign three times more successful.What this episode covers:- Why trust matters more than attention in crowdfunding- The 20% sales increase from starting influencer marketing early- Why backers are skeptical and need third-party proof before they buy- The difference between PR and influencer marketing- Why paid influencer collaborations give you control and barter doesn't- The risks of barter collaborations and what founders should expect- Why niche products and niche influencers consistently outperform- The Q4 trap and why launching in Q4 limits your influencer options- How influencer marketing builds long-term brand awareness past the campaign- Why prototype quality can make your campaign three times more successfulEpisode length: 23 minutesNew episodes every week. Season 1: Crowdfunding Foundations🎙️ Now also on Apple Podcasts: https://apple.co/428ux4h▶️ Also on YouTube: https://bit.ly/4uNLJrU 🍎 Follow us on Apple: https://apple.co/428ux4h🔗 Learn more about TCF: https://bit.ly/4dYO7a8🔗 Follow TCF on LinkedIn: https://bit.ly/4bOKNgz