How to Use Lean Manufacturing Concepts to Connect Marketing Strategy with Execution

from Making Chips Podcast for Manufacturing Leaders

This week on the MakingChips podcast, Host Nick Goellner, Jim Carr, and Jason Zenger discuss the Agile Marketing Process and how to have a marketing program in place that allows you to pivot when the time comes! Segments: The guys discuss this week's manufacturing news. (6:12) What is ProShop: (10:40) What great marketing is and what great marketing isn't. (16:05) GPCT Workshop: Goals.Plans.Challenges.Timelines.(19:10) Begin with the end in mind—start creating vision backlogs. (20:55) Keys to success: Prioritize, Protect your sprints, Pull don't push, Park. (29:45) 4 keywords for meetings: Daily stand up, Plan, Review, Reflect. (35:15) How does a marketing program work for a small job shop? (37:42) The Boring Bar Newsletter - Text CHIPS to 38470 to subscribe!

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This episode is 43 minutes long.

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This episode was published on September 15, 2020.

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