How to use live streaming to build your brand and increase sales w/ Flora Hu

In this episode of Digital Transformation & Leadership Danny Levy talks to Flora Hu, Head of eCommerce, Asia, at Carlsberg Group - One of the leading brewery groups in the world, with a large portfolio of beer and other beverage brands. They get into eCommerce livestreaming in Asia – where we are now, why a lot of it is currently boring but has a huge potential, how to use it to bring out stories, values and bridge poverty gaps, top tips, what to watch out for and how to execute in the right way.  Are you getting every episode of Digital Transformation & Leadership in your favourite podcast player? You can find us on Apple Podcasts and Spotify to subscribe. If you liked this episode check out eTail Asia - https://etailasia.wbresearch.com/