EPISODE · Jul 14, 2021 · 14 MIN
How to use machine learning to analyze attribution windows with Esa Tiusanen
from The Marketing Intelligence Show · host Supermetrics
In this podcast episode, we catch up with Esa Tiusanen from Columbia Road to learn more about marketing attribution. Esa shares: How to use machine learning to improve your attribution models How to evaluate different attribution models How to analyze your models’ performance Links mentioned on the show: Follow Esa on LinkedIn. Check out Columbia Road. Start your 14-day free trial of Supermetrics. Follow Supermetrics on Twitter. Follow Anna on Twitter.
What this episode covers
In this podcast episode, we catch up with Esa Tiusanen from Columbia Road to learn more about marketing attribution. Esa shares: How to use machine learning to improve your attribution models How to evaluate different attribution models How to analyze your models’ performance Links mentioned on the show: Follow Esa on LinkedIn. Check out Columbia Road. Start your 14-day free trial of Supermetrics. Follow Supermetrics on Twitter. Follow Anna on Twitter.
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How to use machine learning to analyze attribution windows with Esa Tiusanen
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