How to use market research in b2b to be laser focused on solving the relevant problems of their niche market.

Listen to this podcast conversation Christian had with Sean Campbell on B2B Market Research: How to use market research in b2b to be laser focused on solving the relevant problems of their niche market. Understand how B2B Market Research can help you avoid blindfolds and capture true market opportunities. Who is Sean Campbell? Sean is the CEO of Cascade Insights and is based in Oregon City (USA). Sean Campbell's company Cascade Insight focuses on B2B Market Research. He's mentoring companies on how to build a marketing pipeline that won't break the bank and grow sustainable companies with consistent revenue streams. You can find out more about Cascade Insights here: https://cascadeinsights.com or connect with Sean Campbell via LinkedIn: https://www.linkedin.com/in/seancampbell/ Are the questions you need answered in future episodes? Suggest topics for future podcast episodes: https://meetchrisbartsch.com/how-you-can-suggest-a-podcast-topic-for-the-growth-zone-show/ Are you looking to achieve true market innovation? If you are a tech founder you will have realized that developing a perfect market is a long journey. A product idea alone does not make a valuable investment. Investors expect to see a proof or concept and market fit. A new product that tackles an untouched market segment needs time to build a revenue growth curve. "Know what to do - when and how. The why will lead you to your destination", Christian Bartsch. According to Christian, that companies are most successful when they understand why and how to implement a strategy. To be consistent you must know the "where" of your organisational journey. Christian is passionate about technology driven business models and enjoys conversations with company leaders who are willing to put in the effort to build a sustainable business driven by an effective purpose. That is why he is a board member of tech companies and advises corporate leaders in multiple countries. He guides the CEOs along the the necessary steps. You need to know what to do when and how.